Welcome to Sooji Daara: A Tribute to India’s Cultural Heritage

Sooji Daara —meaning "Needle and Thread" in Kannada—is more than just a brand; it's a celebration of India's rich cultural legacy. We are dedicated to preserving and promoting the traditional art forms of India through our exclusive collection of handmade, handloom, and handcrafted Lambani and Banjara clothing. At Sooji Daara, we seamlessly blend age-old traditions with contemporary fashion, offering you authentic, one-of-a-kind creations that speak volumes about our heritage.

Our Mission: Empowerment Through Tradition

Our mission at Sooji Daara is to empower the talented artisans of the Lambani tribe by providing them with a platform to showcase their intricate handiwork to the world.

Every product we offer, from our beautifully embroidered Lambani sarees and blouses to our handcrafted kurtas and accessories, is a testament to the skill and dedication of these artisans.

We are committed to not just preserving, but also celebrating the rich cultural heritage of India. By choosing Sooji Daara, you’re not just purchasing a product—you’re supporting sustainable livelihoods and helping to keep these traditional art forms alive.

Our Vision: A Global Community of Cultural Enthusiasts

At Sooji Daara, we envision a world where traditional art forms are cherished and preserved for future generations. Our goal is to become a leading brand in promoting and preserving these crafts while operating as a responsible and sustainable business.

We aspire to build a global community of customers who value and appreciate the authenticity of handmade, handloom, and ethnic Indian clothing. By supporting Sooji Daara, you’re joining us in our journey to safeguard India’s cultural heritage and ensure that the artisans behind these creations receive the recognition and support they deserve.

Why Choose Sooji Daara?

Authenticity: Every product at Sooji Daara is a genuine reflection of India's diverse cultural tapestry. From the hand-spun, hand-woven cotton to the intricate Lambani embroidery, each piece is a work of art.

Sustainability: We are deeply committed to environmental stewardship. The cotton we use is sourced responsibly, hand-spun, and hand-woven by skilled artisans. Our dyes are natural and eco-friendly, ensuring that our products are as gentle on the earth as they are beautiful.

Empowerment: By supporting Sooji Daara, you’re empowering women artisans from the Lambani and Banjara communities, providing them with sustainable livelihoods and the opportunity to preserve their craft for future generations.

Cultural Preservation: Our brand is about more than fashion; it's about preserving the rich cultural heritage  of India. Each purchase contributes to the survival and growth of traditional art forms that have been passed down through generations.

Join Us in Celebrating India’s Heritage

We are thrilled to share the story of Sooji Daara with you and invite you to explore our collection. Every item in our store is crafted with care, passion, and a deep respect for tradition. When you choose Sooji Daara, you’re not just acquiring a beautiful piece of clothing; you’re embracing a piece of India’s vibrant cultural legacy.

Thank you for supporting traditional art forms, sustainable livelihoods, and the preservation of India's cultural heritage. Welcome to Sooji Daara—where every thread tells a story.